In a medium bowl, combine diced tomatoes, finely chopped onion, chopped jalapeño pepper, and chopped fresh cilantro.
Squeeze fresh lime juice over the mixture, starting with 1 tablespoon, and toss to combine.
Taste and adjust the seasoning with more lime juice, salt, and pepper as needed.
Cover the bowl and refrigerate for at least 30 minutes to allow the flavors to meld together.
Serve chilled as a salsa with tortilla chips, or use it as a topping for tacos, burritos, nachos, or grilled meats.
Enjoy this fresh and flavorful Pico de Gallo!
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