1. Combine the whole tomatoes, Rotel, onion, jalapeño, garlic, sugar, salt, cumin, lime juice, and cilantro in a blender or food processor.
2. Pulse until you reach the desired consistency for the salsa, typically about 10 to 15 pulses. Taste the salsa with a tortilla chip and adjust seasonings as needed.
3. Refrigerate the salsa for at least an hour to allow the flavors to meld together.
4. Serve with tortilla chips or use it as a topping for cheese nachos.
Enjoy this flavorful homemade salsa that will surely impress your taste buds!
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